The Smart Instore platform is provided by PSfm B.V., located in Amstelveen, (hereinafter PSfm). PSfm provides services to its clients, for example to improve accessibility to products and services of its clients. PSfm takes privacy very seriously and thus the handling of personal data and the protection of this data. In doing so, PSfm complies with applicable laws and regulations. This privacy statement states how we handle the personal data we obtain.
Collection and purposes for processing personal data 

Accessibility of products and services for clients

If you wish to receive information about a product, receive a demonstration of a product or make an appointment for an online store visit, or order a product, we process the following data:
o Name and address details, e-mail address, telephone number;
o The information you provide, your question and the answer;
o Your order with our clients.

We use this information for the following purposes:
o Execution of an agreement with our clients;
o Conducting reports and analyzes;
o Improving our services.   

Principles for the processing of personal data

PSfm hanteert de volgende grondslagen: 
PSfm applies the following principles:
o Consent;
o Preparing and concluding an agreement;
o A legitimate interest
o Legal obligation 

When the basis for the processing of personal data is consent, consent can always be withdrawn.

We need certain personal data to conclude and / or execute an agreement with you or our clients. If this information is not provided, we cannot conclude and / or execute the agreement. A legitimate interest is in any case: evaluation and control of our services, resolving a dispute, direct marketing.

Visitors Smart Instore platform

PSfm wants the Smart Instore platform to be easy to use. For this we analyze the surfing behavior of the visitors and we can optimize and renew the platform.


We use cookies on this device and the website. A cookie is a small text file that is sent along with a page of a website and stored on the hard drive of the computer, tablet or telephone via the browser. More information about cookies can be found in the PSfm cookie policy.

Sharing personal data with third parties

PSfm only grants access to personal data to employees for whom it is necessary to have access to that data by virtue of their position. These employees treat this information confidentially.

PSfm shares personal data with its clients under the agreement that PSfm has concluded with you or its clients. For example, when you make a request to obtain information about products or services from our clients, make an appointment for a demonstration, online store visit or you place an order as a result thereof.

PPSfm shares personal data with third parties in the context of the agreement it has concluded with you or its clients. For example, when you make a request to obtain information about products or services from our clients, make an appointment for a demonstration or online store visit or you place an order as a result thereof.

PSfm engages third parties that process personal data on behalf of PSfm, such as hosting the website and IT systems. PSfm concludes processing agreements with all processors of personal data.

Store personal data 

PSfm does not store the personal data longer than is necessary for the purposes for which they are processed. PSfm uses the following retention periods for personal data:
o two years after data entry;
o For the retention periods of cookies, reference is made to the cookie policy of PSfm;
If the basis is consent, we do not store your personal data longer than necessary for the purpose and we will delete your data after withdrawing consent.

View, modify or delete data  
You have the right to submit a request and to receive information about whether or not PSfm processes your personal data. You can submit a request to view, correct or delete your personal data.    

Restriction, objection, transfer

You also have the right, under certain circumstances, to request a restriction of data processing. or to object to the processing of your personal data by PSfm and you have the right to data portability. This means that you can submit a request to us to send the personal data that we have about you in a computer file to you or another organization mentioned by you.

To ensure that it concerns your personal data, we ask you to send a copy of your ID with the request. Make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Citizen Service Number (BSN) black in this copy. This is to protect your privacy. We will respond to your request as soon as possible, but within four weeks. If we cannot respond within this period, we will let you know.

We request that you submit all requests with reasons via our e-mail address:

If you have a complaint about our processing of your personal data, we would appreciate it if you let us know, so that we can come to an appropriate solution together. This can also be done via the above e-mail address. You have the right to submit a complaint about the processing of personal data by PSfm to the Dutch Data Protection Authority.


For questions regarding this privacy statement, please contact PSfm via:

PSfm B.V. 
Schweitzerlaan 48
1187 JD  Amstelveen
+31 20 426 03 00

PSfm can make changes to the privacy statement. This privacy statement was last amended on October 25, 2020.